Qwaya

Funnel serves as a centralised marketing data foundation that powers reporting, measurement, and artificial intelligence tools for large organisations. Teams use its platform to connect and model diverse data sources while ensuring information remains clean, governed, and secure across their operations. The system supports building with code or through no-code interfaces, allowing data teams to version control their setups and send processed data to external destinations. Its applications extend from last-click attribution analysis to creating custom reports tailored for specific business needs.